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APPLE'S LEAP INTO AR: APPLE VISION PRO



Apple has taken a giant leap forward in the world of computing with the introduction of Apple Vision Pro, a spatial computer that merges digital content seamlessly with the physical world. The device, equipped with visionOS, the world's first spatial operating system, offers a three-dimensional user interface controlled by natural inputs like the user's eyes, hands, and voice. This groundbreaking technology opens up a world of possibilities for users, with infinite app canvases, engaging entertainment experiences, immersive environments, and enhanced communication through FaceTime. With its revolutionary design and unrivaled innovation in hardware, Apple Vision Pro sets a new standard for personal electronics devices.



Unprecedented Experiences


Apple Vision Pro transforms the way users interact with their favorite apps, experience entertainment, and connect with others. The visionOS enables apps to appear side by side at any scale, breaking free from the boundaries of a traditional display. This opens up infinite screen real estate and allows users to be more productive than ever before. Furthermore, Apple Vision Pro offers an advanced Spatial Audio system and ultra-high-resolution displays, turning any space into a personal movie theater with a 100-foot-wide screen and immersive audio. Users can also capture and relive memories with Apple's first three-dimensional camera, and FaceTime calls become more immersive with life-size tiles and Spatial Audio.

Revolutionary Operating System and User Interface: VisionOS, built on the foundation of decades of engineering innovation, introduces a three-dimensional interface that seamlessly integrates digital content with the user's physical world. By responding to natural light and casting shadows, the interface enhances the user's understanding of scale and distance. The input system of Apple Vision Pro is controlled by the user's eyes, hands, and voice, allowing for effortless navigation and interaction. EyeSight, an extraordinary feature, helps users stay connected by making the device feel transparent when others approach, enabling eye contact while displaying the user's eyes. This breakthrough operating system and user interface redefine the boundaries of spatial computing.



Breakthrough Design and Unrivaled Hardware Innovation


Apple Vision Pro combines high-performance technology and advanced materials to achieve its ambitious goals. The device features a compact design with a piece of three-dimensionally formed and laminated glass that acts as an optical surface for cameras and sensors. The glass seamlessly merges with a custom aluminum alloy frame that gently curves around the user's face. The device's modular system ensures a tailored fit for a wide range of users, with a soft textile Light Seal conforming to the user's face for a precise fit. The device's high-performance hardware includes an ultra-high-resolution display system, advanced audio experiences, eye tracking, and Apple silicon in a unique dual-chip design.



Industry-Leading Privacy and Security


Apple Vision Pro prioritizes user privacy and security. The device incorporates Optic ID, a secure authentication system that analyzes the user's iris under invisible LED light exposures. Optic ID data is fully encrypted, not accessible to apps, and never leaves the device. Eye tracking information is not shared with Apple or third-party apps, and data from the camera and other sensors is processed at the system level to protect user privacy. Apple has implemented visual indicators to inform others when a user is capturing spatial photos or videos.



Pricing and Availability


Apple Vision Pro will be available for purchase starting at $3,499 (U.S.) on apple.com and in Apple Store locations in the U.S. early next year, with availability in more countries to follow. Customers can visit Apple Store locations to learn more, experience the device, and personalize their fit for Vision Pro.



Apple Vision Pro represents a significant leap forward in personal computing, introducing users to the world of spatial computing. With its revolutionary design, visionOS, and unparalleled hardware innovations, Apple Vision Pro opens up endless possibilities for productivity, entertainment, communication, and immersive experiences. This groundbreaking device sets a new standard for personal electronics devices and cements Apple's position as a leader in innovation.

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